...the ones that can get you exclusive access to more of what Vegas has to offer – is out to do nothing less than create a series of new commercials that will challenge the city’s famed ‘what happens in Vegas, stays in Vegas’ ads, which were created by the Las Vegas Visitors & Convention Authority.
But the twist here is you, yes you faithful reader, can be the one to create the next Vegas.com ad. So it’s time to step up and show you’re the next Spielberg or Scorsese. To make it happen, VEGAS.com is partnering with the CineVegas Film Festival.
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Those willing to take the plunge and create their own advertisement will get a chance to the opportunity to direct a national TV spot and take home a cash prize of $5,000 (Just try not to lose it all at the craps table). The top entrants will also get flown to Sin City and have their work judged by a celebrity panel, CineVegas executives and VEGAS.com honchos, who happen to be winners of the TIA Odyssey Award for Best Advertising and HSMAI awards for Advertising Excellence.
The contest is in conjunction with the 2007 CineVegas Film Festival (June 6-16 at the Palms Hotel and Casino inside the Brenden Theatres). The 9th Annual CineVegas Film Festival is the place for rising film stars as well as industry pros to strut their stuff at the home of Las Vegas hip; the Palms. Sponsored by the Palms Casino Resort, the Greenspun Media Group, Vegas.com and Condé Nast Traveler, the 2007 festival will combine the glamour and energy of world premiere films and the intensity of in-depth celebrity tributes set against the backdrop of Sin City. Robin Greenspun serves as the festival’s President and Dennis Hopper serves as the Chairman of the Creative Advisory Board. For complete program details and to purchase passes, please call 1-888-8VEGAS8 or visit www.cinevegas.com
“We’re opening our creative process to emerging talent, to showcase their creativity and win the chance to direct a national television commercial,” said Mike Plante, associate director of programming for CineVegas. “The CineVegas Film Festival is a perfect backdrop for budding artists, filmmakers, and creative talent.”
“We’ve won a number of national awards for our advertising and campaigns, but that doesn’t mean we’ve cornered the market on great ideas about Vegas,” said Howard Lefkowitz, VEGAS.com president. “We’re proud to work with CineVegas to provide this breakthrough opportunity to direct a spot in our next national campaign.”
So if you think you have the talent to be Vegas.com superstar, all you need to do is c reate a 30- to 60-second video spot depicting your vision for the next VEGAS.com commercial. Act it out in a one-man show or enlist the help of your friends. Starting on May 4th, 2007, submissions may be uploaded to www.cinevegas.com/vegascom/. All submissions must be received no later than May 25th, 2007. The submissions will be reviewed and narrowed down to five finalists. The directors will be flown to Vegas for the 2007 CineVegas Festival and to be on-hand as a winner is chosen. The winner will receive $5,000 and the chance to direct a national commercial for VEGAS.com. While nudity may be a core competency of Sin City, it won’t get you a spot as a finalist here. Visit www.cinevegas.com/vegascom/ for a list of official entry rules.
VEGAS.com is the largest city destination travel website in the world with extensive, constantly updated information and a full range of travel products including hotel rooms, air-hotel packages, show tickets, tours and golf. A state-of-the-art contact center provides customer support, expert information and sales 24 hours a day, 7 days a week, 365 days a year to complement the information on www.VEGAS.com and www.espanol.Vegas.com. VEGAS.com, through its Casino Travel & Tours unit, operates retail and concierge desks at more than 50 locations including the Palms, Paris, MGM Grand, Bally’s, Mandalay Bay, Excalibur, New York-New York, Luxor and more. The company also offers a variety of excursions including city tours, the Hoover Dam and the Grand Canyon. VEGAS.com is a member of the Greenspun Family of Companies, privately owned and operating in Southern Nevada for more than 60 years.
© Copyright 2007 Online Casino Crawler This material may not be published, broadcast.
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