Playboy Club to Open at Palms Las Vegas

The bunnies are back. Hugh Hefner’s Playboy Bunnies that is.

The new $15 million club opens this week and is located at the top of The Palms’ new $650 million Fantasy Tower and will be a multi-faceted entertainment complex. The Playboy Club will officially open for gaming on Friday night, October 6th, when Playboy Founder, Editor-in-Chief and Chief Creative Officer Hugh Hefner, Playboy Chairman and CEO Christie Hefner, Palms owner George Maloof, and N9NE Group principals, Michael Morton and Scott DeGraff, will gather in front of The Palms\' new Fantasy Tower to light a giant-size Playboy Rabbit Head that is emblazoned on the Tower\'s side, facing the Las Vegas Strip. Following the "Lighting of the Rabbit" event, there will be the first official bet and party at the Playboy Club. On Saturday night, October 7th, a red-carpet event will be held.

"I am very pleased to see the return of the Playboy Club after nearly a quarter century," said Hugh Hefner. "George Maloof, The Palms and the N9NE Group have gone all out in creating a remarkable modern-day Playboy experience."

The new Playboy Club is designed to seamlessly integrate a lounge and gaming facility, a Las Vegas first. Custom design elements from the bunny buttons on the sofas to the collage wallpaper featuring every centerfold from the last 25 years reflect the image of the Playboy logo and capture the Playboy lifestyle. Sixty plasma screens display visual riches from the archives of Playboy Enterprises, Inc., while dozens of Playboy Bunnies don signature Bunny Costumes as well as a modern version designed by Roberto Cavalli.

Additionally, all the dealers will be females adorned in full bunny regalia while the male pit bosses will be clad in Hef approved smoking jackets.

"We are enthused to debut Playboy\'s location-based entertainment in Las Vegas, which has continued to grow as the spot for entertainment and gaming," said Christie Hefner. "An entertainment destination such as ours that integrates gaming, a club, food and beverage and merchandise is the next logical step in a market where 50 percent of revenues now come from non-gaming sources."

"When Hugh Hefner opened the original Playboy Club in 1960, it redefined class and luxury in a way that set the standard for clubs all over the world for decades to come," said The Palms owner, George Maloof. "The Palms is thrilled to take that style and sophistication and update it to cater to discriminating Las Vegas visitors who demand the classic vibe that was wholly created by Hef\'s vision."

The last club closed in 1988s. At one time Playboy even had an Atlantic City casino and more than 20 clubs around the globe.

The Fantasy Tower is also home to a Playboy Boutique, which features the hottest styles from Playboy\'s international lines such as Playboy Intimates and the Playboy Icon collection. In addition to Playboy-branded products and co-branded Palms merchandise, guests will find the extensive Playboy Beauty line, high-end jewelry, accessories, and lifestyle products for both men and women.

And if you have the bucks -- $40,000 a night -- and want a little bit more Playboy in your life there is also the 9,000-square-foot Hugh Hefner Sky Villa, which cost about $10 million to build. The villa features floor to ceiling glass walls for views of the Las Vegas Strip and the Spring Mountains, while custom furnishings and unique amenities such as an extensive collection of Playboy artwork selected by Hugh M. Hefner, indoor waterfall and reflection pool, personal glass elevator, private outdoor cantilevered Jacuzzi, fully-equipped gym with sauna, full bar, media room, glass end walls and Playboy Rabbit Head logo, and a replica of the classic rotating circular bed that has been a mainstay in Mr. Hefner\'s bedroom for decades.

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