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I love it when a person comes in and readily admits he will accept a 10% return on his money as long as we can show him how he can do it consistently. These types make excellent students and are a joy to work with. They are so obsessed at trying to break their losing habits, that any type of winning is a bonus to them.

I have said this before, and it bears repeating.

You have absolutely, positively, no right to decide on your win goal. Your bankroll makes that decision. Did you digest that last sentence? I'll repeat it. It is the first, and maybe the second most important part of money management (after the ability to walk). Your bankroll makes the decision as to your win goal.

As long as I have indicated that I will condone 20% winnings for my students, that is the figure I use in this book.

You know how much you are bringing to the casinos, and that figure is your bankroll. If you bankroll is $1,000, your goal for the day is $200. Not a bad day's pay, for doing something you enjoy. If you bring down $600, then your goal is $120. If you bring down $300 then $60 is the goal, and don't go getting hyper, that is too low a return. You want to win more? Bring more! You haven't got more? Then you have a simple choice. (1) Don't go, or (2) Go with the $300, and accept $60 profit, and be happy when it comes.

I've actually had people openly decry this 20% goal. They ridicule it, and claim it is not worth the effort. What a ridiculous analogy. These people have simply not learned how to win.

You want to set higher win goals? Go ahead. Personally, I think you're crazy, as a win goal is not a win limit, and you do have options, which we will cover.

But, if you want to set higher win percentages that are your option, or theory. And remember what I said about theory? All good players are entitled to their own theory, and who is to say who is right or wrong? It is my theory that a 20% return is an excellent goal to shoot for.

You make your own figure, but at least make a figure, don't make it a ridiculously high one, and stick to it.

If I were to go out on a limb and give you a higher percent to shoot for, and if you twisted my arm real hard, and held a gun to my head, and promised me Raquel Welch's phone number, I could be persuaded to radically increase my expected win percentage to 21%!

There, I said it, and already I'm sorry. I think it is just too high.

I think you get the point. Twenty percent, period.

PART I

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